Email marketing is very effective tool we basically allow customers to sign up. So we get their email and then we save their emails in the database and eventually send them daily specials, promotions and coupons to the customers. We maintain your customer’s birthdays, anniversaries dates and their other special events dates in our database and send them wishes with some deals and specials on their big day for their getting their attention. Through email marketing we also keep your customer up to date about your latest news, events and specials. We also keep track of how many emails are read and how many of them are just wasted through tools.