Increased average time on site

If website is Mobile friendly people will stick around because they will be able to navigate they will be able to go through different sections and they can see and they can read the content they can see the pictures properly that will increase the time that they spent on your website and you want them to be on your website rather than your competitors website restaurant owner cannot afford losing customers just because people cannot understand what's on their website or they have a cookie cutter website that doesn't really display fine on the mobile phones on devices and tablets.

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